We found out this week, and honestly, I'm buzzing.
Here's why this matters: it's not about trophies. It's that people and our partners have chosen us. Families who've trusted us with their loved one's ashes. Funeral directors and vets who recommend us because they believe in what we offer.
I built Afterstone because I thought there had to be a better way to commemorate life beautifully, and that was what was missing. From my own first-hand experience. I wanted to offer families subtle, understated, minimalist products to celebrate a life and modern ways to remember and hold onto their loved person or pet. And apparently enough people agree that we made the shortlist. Yay!!!
So thank you to everyone who's chosen Afterstone, who has left kind words on Trustpilot, who has trusted us with their ashes, words and stories. To all our amazing partners who've supported us and to the funeral industry people pushing for better, modern, greener choices.
Awards night is 24 October 2026. We'll find out then. But whatever happens, people are already choosing greener, more honest ways to remember. That's the win.
I wish every finalist the very best.
#AGFD, #Goodfuneralawards, #Afterstone, #grief, #ash-into-stone, #memorials
